How COG Marketing Transformed DOGI’s Digital Presence
Case Study: How COG Marketing Transformed DOGI’s Digital Presence
The Dyslexia Orton-Gillingham Institute (DOGI) is the leading national training provider of literacy and numeracy education grounded in the Yoshimoto Orton-Gillingham approach. DOGI delivers specialist training and resources for educators across Australia, equipping teachers with the knowledge, confidence, and practical strategies required to support all learners—particularly students with dyslexia and learning differences.
Through its three flagship courses—Yoshimoto Basic Literacy Training, Yoshimoto Advanced Morphology, and Yoshimoto Multisensory Maths—DOGI has built a strong reputation for evidence-based, multisensory instruction that can be applied across classroom settings and subject areas.
As DOGI continued to expand its reach nationally, the organisation recognised the need for a digital presence that clearly reflected its academic credibility, structured training pathways, and expert-led approach. That’s where COG Marketing stepped in, providing the strategy and digital solutions required to elevate DOGI’s online presence.
The Challenge
Before partnering with COG Marketing, DOGI faced several challenges with their digital presence:
- The website did not clearly communicate the structure, purpose, and progression of DOGI’s three core training courses, making it difficult for educators to determine which course best suited their needs.
- The depth of DOGI’s methodology, including its grounding in the Yoshimoto Orton-Gillingham approach and research-based practice, was not fully articulated online.
- Trainer expertise and professional credibility were underrepresented, limiting the opportunity to showcase DOGI’s highly experienced educators.
- There was an opportunity to strengthen national visibility and improve engagement with educators seeking specialist literacy and numeracy training.
DOGI required an integrated digital solution that would clearly present its educational offerings, reinforce trust and authority, and support continued national growth.
The Solution: COG Marketing’s All-In-One Services
DOGI partnered with COG Marketing for a comprehensive digital transformation. Acting as DOGI’s strategic marketing partner, COG Marketing managed every aspect of the organisation’s digital and brand strategy, ensuring alignment with DOGI’s educational mission and long-term objectives.
Website Design and Development
COG Marketing developed a clear, user-focused website that effectively communicated DOGI’s role as a national leader in Orton-Gillingham-based education. The site structure was refined to clearly present DOGI’s three core training courses and the outcomes educators could expect from each.
Yoshimoto Basic Literacy Training was positioned as the essential foundation for educators seeking to confidently teach reading and spelling to all students, particularly those with dyslexia. Content was structured to clearly outline the skills, knowledge, and classroom application teachers would gain.
Yoshimoto Advanced Morphology was presented as a specialised extension course, highlighting its focus on morphology for decoding, encoding, and vocabulary development across multiple subject areas. The website clearly communicated the morphophonemic nature of English and how morphology can be integrated across English, Mathematics, Science, and Humanities.
Yoshimoto Multisensory Maths was positioned as a practical, hands-on training course that equips educators with strategies for teaching mathematics using manipulatives and the Concrete Representational Abstract (CRA) approach. Course inclusions, such as the three-layer maths manipulative kit and handbook, were clearly highlighted to demonstrate tangible value.
The result was a streamlined, informative website experience that allowed educators to easily understand DOGI’s offerings and confidently engage with the right training pathway.
Branding and Graphic Design
COG Marketing refined DOGI’s digital branding to ensure consistency, professionalism, and clarity across all platforms. Visual elements, typography, and layout were aligned with DOGI’s academic authority and evidence-based approach, reinforcing trust among educators, schools, and institutions nationwide.
Digital Marketing Strategy
DOGI’s online presence was strengthened through a targeted digital marketing strategy focused on Search Engine Optimisation (SEO). By optimising course pages and structuring content around key educational search terms, COG Marketing improved DOGI’s visibility among educators actively seeking specialist literacy and numeracy training.
Business Strategy
COG Marketing worked closely with DOGI to align digital initiatives with broader organisational goals. This included clarifying audience segments, refining course messaging, and positioning DOGI as a trusted national authority in Orton-Gillingham-based education. The digital strategy supported both immediate engagement and long-term growth.
Website and Email Hosting
COG Marketing provided secure, high-performance website and email hosting solutions to ensure DOGI’s digital platforms were reliable, fast, and easy to manage. This reduced internal technical burden and allowed DOGI to focus on delivering high-quality professional learning experiences.
Printing and Promotional Products
To support consistency beyond the digital environment, COG Marketing also assisted with professionally branded printed materials and promotional assets. These materials complemented DOGI’s online presence and reinforced credibility during training sessions, events, and educator engagement.
Results and Future Plans
Since partnering with COG Marketing, DOGI has achieved a stronger, more cohesive digital presence that accurately reflects its expertise, methodology, and national leadership in educator training. Improved clarity, enhanced brand credibility, and increased online visibility have supported stronger engagement with educators across Australia.
DOGI continues to work with COG Marketing as a trusted marketing partner, ensuring its branding, digital platforms, and strategic direction evolve alongside the organisation’s growth. Together, they remain focused on supporting educators and improving learning outcomes through evidence-based literacy and numeracy education.
